5 Proven Strategies to Get More Online Orders Without Paying Third-Party Fees

Introduction

Third-party delivery apps like DoorDash and Uber Eats may bring in customers, but they also take a big bite out of your profits. With commission fees ranging from 15% to 30%, many restaurant owners find themselves barely breaking even. The good news? You don’t need to rely on them! Here are five proven strategies to boost your online orders while keeping 100% of your revenue.

1. Own Your Online Ordering System

Instead of handing over a percentage of every sale, invest in a direct online ordering system for your restaurant. A platform like Savvy Order Systems lets you take orders directly from your website, control customer data, and avoid unnecessary fees.

💡 Tip: Promote your direct ordering system on your website, social media, and in-store signage. Offer a small discount or freebie for customers who order directly!

2. Optimize Your Website for Easy Ordering

Your website should be mobile-friendly, load quickly, and make it easy for customers to place an order in just a few clicks. Make sure you have:
✅ A clear "Order Now" button on the homepage
✅ A user-friendly menu with high-quality images
✅ A seamless checkout experience with multiple payment options

💡 Tip: Use Google My Business to direct local customers to your website instead of third-party apps.

3. Build an Email & SMS List

Capturing customer emails and phone numbers lets you send exclusive deals, promotions, and reminders to order directly from you. Customers who sign up can get:
📩 Special discounts
🎁 Loyalty rewards
⏳ Limited-time offers

💡 Tip: Add a pop-up on your website offering a 10% discount for first-time email subscribers.

4. Leverage Social Media & Local Marketing

Use your social media platforms to drive more direct orders by:
📢 Posting mouthwatering food photos and customer reviews
🔗 Adding your direct ordering link to Instagram, Facebook, and Google Business Profile
📌 Running targeted ads that promote exclusive online deals

💡 Tip: Offer “social media only” promotions and encourage customers to share their orders to build organic engagement.

5. Reward Loyal Customers & Encourage Referrals

Your repeat customers are your best promoters! Implement a loyalty program where customers earn points for every direct order and get discounts on future purchases. Encourage referrals by offering:
🎟 A discount for both the referrer and the new customer
🥗 A free side dish for sharing your online ordering system on social media

💡 Tip: Feature top customers on your social media or offer VIP perks to keep them engaged.

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Ready to Take Control of Your Online Orders?

Stop losing money to third-party fees and start growing your direct sales today. Book a free demo of Savvy Order Systems and see how easy it is to boost your profits while keeping 100% of your earnings!